How to Write Successful Blog Posts

As the quintessential component to an inbound marketing strategy, every business must be able to produce or write successful blog posts. While the optimum solution is to outsource the job to a professional writer, not every business may be in the position to take on the additional expense. In this case, the following keys to writing successful blog posts will be invaluable.

Create Bite-Sized, Snackable, Scannable, and Irresistibly Delicious Content

Since people don't read online content the same way they read content from other mediums, your web content must be appropriately formatted. Instead of reading online content from left to right line by line, people scan web pages. When you create snackable content, it presents the information in a format that is easier for the reader to digest by presenting it in short blocks of text. Make your content scannable by adding sub headers or other visual clues to grab the reader’s attention. By making your content scannable and snackable, you'll find that readers are willing to stay on your page a lot longer. For example, if you have a 500-word blog, it would be much more digestible if the content was broken down in to three sections with sub headers. An easy way to ensure your content is scannable and snackable is to include the following.

 - Numbered lists
 - Bulleted lists
 - Subheaders and headlines
 - Relative images
 - Line breaks
 - Bold fonts 

Create Captivating and Arresting Titles and Headlines

One of the most important keys in learning how to write successful blog posts is developing arresting titles. While some titles will not even warrant a consideration by scanning viewers, other titles have been consistently proven to grab readers' attention. In addition to captivating your readers' attention, the title dictates how and if your blog is even found in a search. In many ways, your title is the most important aspect of your blog because it may be the only part readers actually see. As a result, you must instantly arrest your reader's attention and create titles rich in your keyword. The following keys to creating arresting titles should be worked into your strategy.

 - Create a sense of urgency with the audience.
 - Convey the notion that your main idea is unique and undiscussed.
 - Present information that is highly useful to the audience.

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Minimize Mistakes

Learning to write successful blog posts starts with the fundamentals of writing. While including riveting industry reports can prove your legitimacy to your audience, nothing will destroy it quicker than bad grammar or multiple punctuation mistakes. However, most readers are tolerant of a few mistakes. But when your content hasn't been proofread and is littered with grammatical and punctuation mistakes, you cannot expect your reader to take you seriously.

Consistent Posts

One of the keys to mastering how to write successful blog posts is to post consistently. At the very least, you should post new content once a week. One of the benefits of posting weekly is you will be providing new and fresh content for search engines, which will result in a favorable positioning on search engine results page. Another SEO benefit of weekly posting is it will increase your opportunity to use keywords. In addition, it will hold you accountable and position your brand as an industry leader and viable resource. One of the biggest advantages of consistent posting is that it will increase the overall level of trust between consumers and your brand.

Find Your Niche

Simply put, your blog should be focused and targeted toward one specific audience. The broader and wider your topic is, the harder it will be to attract your specific audience because of the larger and more established blogs. However, your blog shouldn't be so focused that people aren't searching for information on the topic. It's best to create your blog based on a unique angle and present information that is unique and is infused with your passion.

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